Disney is going local to win Indonesia. Disney+ has struck a streaming bundle and content-sharing deal with Vidio, the country's dominant homegrown platform, pairing Disney's global franchises with Vidio's local originals and live sports.
The logic is hard to argue with. Vidio, owned by media giant Emtek, owns the Indonesian market in a way no global streamer has matched, with a freemium model and the sports rights that actually move subscriptions: Premier League, Champions League, Formula 1, the NBA. Disney+, meanwhile, has built its roughly 5 million Indonesian subscribers largely through its Telkomsel mobile bundling. Together, they stop competing for the same wallet and start selling one package.
It's part of a bigger pattern. Global streamers have learned that in Southeast Asia, you don't beat the local champion, you marry it. Netflix leads the region on revenue, but the growth story is local content and local partnerships. Disney's bet is that Marvel and Star Wars plus Indonesian originals plus live football is a bundle nobody says no to.
Key facts:
Disney+ and Vidio announced a bundle and content-sharing deal for Indonesia
The package pairs Disney's global franchises with Vidio's local originals and live sports
Vidio is Indonesia's leading local streamer, owned by Emtek, with major sports rights including the Premier League
Disney+ has roughly 5 million Indonesian subscribers, largely via Telkomsel bundling
The deal follows the global trend of streamers partnering with, rather than fighting, local champions
Why this matters: This is the streaming wars growing up. The first phase was everyone launching everywhere and burning cash. The second phase is what Disney just did: admit the local player knows the market better and cut them in. For actors and producers, the real headline is the content-sharing piece. Deals like this create demand for Indonesian originals with global polish, which means more productions, more casting, and more work in one of the fastest-growing entertainment markets in the world.