The No Fakes Act, the bill to curb unauthorized AI deepfakes, was blocked in the Senate on Wednesday by Sen. Ted Cruz (R-TX), who said the legislation lacks sufficient exceptions for using a person's image in satirical and political commentary.
The bill would give individuals the right to authorize the use of their voice and likeness in digital replication, with exclusions for news, documentary, sports, biographical works, and comment, criticism, or parody. Key sponsors tried to pass it before the Senate leaves for the midterms, but Cruz's objection sidelines it for now.
The bill has broad backing from entertainment guilds and unions, studios, record labels, and even tech companies OpenAI and Google/YouTube. Key sponsor Sen. Marsha Blackburn (R-TN) pushed back: "This bill contains the necessary broad exceptions for entire categories of speech," insisting the protections Cruz wants "are there" and that courts, not tech platforms, would decide First Amendment questions. Sen. Chris Coons (D-DE) added: "We should not let the perfect be the enemy of the good."
Key facts:
- The No Fakes Act would give individuals rights over their voice and likeness in digital replicas
- Blocked Wednesday by Sen. Ted Cruz over parody and political speech exceptions
- Backed by guilds, unions, studios, labels, OpenAI, and Google/YouTube
- Cleared the Senate Judiciary Committee in June
Why this matters: This is the single most important bill for working actors right now. Your face and voice are your inventory, and AI can already clone both convincingly. The fight isn't really about parody sites, it's about who gets to decide what happens to your likeness after you leave the set. Every actor should be watching this one, because the version that eventually passes will shape contracts for the next twenty years.
