The Agencies Declared War on the Streamers
CAA, WME and UTA do not agree on much. They compete for the same clients and the same bragging rights. So when the three biggest talent agencies in Hollywood stand up together, form a coalition, and march to Washington with a demand aimed squarely at the streamers, the industry should pay attention.
The American Entertainment Alliance, backed by Blumhouse, Imagine Entertainment, Legendary, and producers like Jason Blum and Ron Howard, wants federal law to require major studios and streamers to spend at least half of their original content budgets on independent productions they do not own, with rights eventually returning to the producers who made the work.
As CAA's Bryan Lourd puts it: "Distribution is not the issue of the future. Who finances content is the issue."
A business with fifty financed buyers casts more roles than a business with five. Here is what the fight means for actors.
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